Sustainability in Advertising: OpenX Brings Major Brands and Thought Leaders Together at Cannes Lions
OpenX
JUNE 29, 2022
They A/B tested an advertisement with just slight differences meant to maximize usage on the public’s preferred devices and to minimize the carbon footprint. His hope is that, with deep collaboration, “by 2030, every ad will be a green ad.” . Laure-Sarah Labrunie, Media Lead at Nestle, shared a similar experience.
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