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One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machinelearning (ML) to automate labor-intensive tasks associated with Google and Bing ads. trillion by 2030. Calculate the impact of ads on quality scores.
This is when the advertising platforms place the ads on specific websites that correlate with the advertiser’s audience, like this example of a contextual ad on The Wall Street Journal’s website : This ensures that the ad stays relevant and engages users. billion by 2030. Already, 61.4%
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