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trillion by 2030. When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. Calculate the impact of ads on quality scores. Trend #3: VideoAds and PPC. In 2019, 78% of people watched videos online every week.
This ad appears while users scroll through their suggested feed, so you can reach YouTube users without uploading videoads. That said, display video advertising is still a massive trend, as we will discuss next. 5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024.
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