VideoWeek
SEPTEMBER 22, 2022
Because those technology vendors are separate businesses (including ad exchanges, servers and verification tools), trade bodies are looking to unify efforts to decarbonise this complex process. The UK programme was rolled out globally at this year’s Cannes Lions.
OpenX
MAY 23, 2022
Recently, OpenX became a signatory of the Science Based Targets initiative (SBTi) and we’ve committed to becoming a “Net-Zero” enterprise by the end of 2022 (much sooner than the 2030 and 2050 targets most companies have set). Worse, it’s expected to increase by 44x by 2030.
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Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
Digiday
JUNE 5, 2022
Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. That means every every publisher, every media owner, has to have a net-zero strategy.
Digiday
APRIL 23, 2023
Surprising no one, but still confirming the problem, Scope3 found that 60% of the carbon produced by programmatic is the result of “ad selection emissions” due to the complex digital supply chain. Programmatic firm TripleLift committed to at least 50% reduction in Scopes 1-3 all by 2030.
Digiday
SEPTEMBER 23, 2022
A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. .
OpenX
JUNE 29, 2022
His hope is that, with deep collaboration, “by 2030, every ad will be a green ad.” . Ad Net Zero is the program for the ad industry to get its house in order,” said Woodford. “ We need to make small, meaningful changes now. At OpenX, we have already made massive progress in reducing our own carbon footprint.
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