VideoWeek

SEPTEMBER 22, 2022

That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.

Ad Exchange 64

Ad Exchange Ad Tech Agency Media 64

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. That means every every publisher, every media owner, has to have a net-zero strategy.

Media 73

Media Ad Tech Machine Learning Viewability 73

OpenX

MAY 23, 2022

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. With SmartHub, this task gets simple.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

Agency 65

Agency Media Click Through Rate Retail 65

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52

Ad Tech Agency Media Cookies 52