VideoWeek

SEPTEMBER 22, 2022

That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.

Ad Exchange 64

Ad Exchange Ad Tech Agency Media 64

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

OpenX

MAY 23, 2022

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. That means every every publisher, every media owner, has to have a net-zero strategy.

Media 59

Media Ad Tech Machine Learning Viewability 59

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

Agency 46

Agency Media Click Through Rate Retail 46

OpenX

JUNE 29, 2022

It’s a topic OpenX has been championing for years on its “Path to Net-Zero,” which includes becoming the first certified CarbonNeutral® ad tech company, having its net-zero targets validated by the Science Based Targets initiative (SBTi), and creating a suite of sustainable products. We need to make small, meaningful changes now.

Advertising 52

Advertising Education Food A/B Testing 52

VideoWeek

DECEMBER 2, 2022

billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. UK Publishers Launch £13.6 Billion Lawsuit Against Google.

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Agency Media Ad Tech Audience 52