2030 Ad Exchange Advertising 
VideoWeek
SEPTEMBER 22, 2022
Citing the internet’s 2-4 percent contribution to global carbon emissions, IAB Europe said the committee will create standards designed to scale back the environmental impact of the digital advertising industry. The rising tide of sustainability standards. The UK programme was rolled out globally at this year’s Cannes Lions.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.
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Digiday
JUNE 5, 2022
To help with that, Digiday has learned that Scope3 and ad exchange Sharethrough will announce tomorrow they are partnering with launch Green PMPs (private marketplaces), which lets brands offset emissions that comprise up to 95 percent of a company’s carbon impact caused by ad impressions. Color by numbers.
OpenX
JUNE 29, 2022
In two packed sessions, leaders from global brands, agencies and consulting firms and environmental leaders in business and advertising came together to talk about sustainability. Stephen Woodford, Founder of Ad Net Zero and CEO of the UK Advertising Association, and Brian O’Kelly, CEO of Scope3, voiced their support for this critical goal.
Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech? The AdTech market is projected to grow from 579.4
Digiday
APRIL 23, 2023
Other agencies are experimenting with the OpenAI model in order to expand its advertising capabilities. Surprising no one, but still confirming the problem, Scope3 found that 60% of the carbon produced by programmatic is the result of “ad selection emissions” due to the complex digital supply chain. France, Germany and Australia.
VideoWeek
JULY 22, 2022
Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. But now, wider macroeconomic conditions are causing a further fall in advertiser demand. Online and video advertising saw growth of 4.4 percent in Q1.
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