Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Digiday
SEPTEMBER 23, 2022
A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. .
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