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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

Alkimi Exchange Lists on Crypto Platform Uphold. Decentralised ad exchange Alkimi Exchange became listed on multi-asset trading platform Uphold this week. The company aims to equalise the value exchange between publishers, advertisers and users. YouTube Doubles Down on Commerce with Shopify Partnership.

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The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

TikTok Launches Shopping Ads. TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. Italian Watchdog Takes Aim at DAZN. OMD Expands Growth Academy.

Media 52
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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. Ad Net Zero Announces Second Global Summit. And 67 percent of those surveyed say that talent shortages are proving to be a major blocker to growth.

Ad Tech 52