2030, Ad Exchange and Native Advertising

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2030

Ad Exchange

Native Advertising

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI

ROI Native Advertising Ad Exchange Banner

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. Read more on VideoWeek. Cedara Raises $2.7

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AdTech Trends

Maximizing ROI: Analysis of Native vs Display Ads

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

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