VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. From a commercial and planning point of view, the demand is there.

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VideoWeek

JUNE 24, 2022

Apple News Picks NBCUniversal to Sell Ads in UK. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK. This expands the relationship between the two businesses, which already saw NBCUniversal act as the exclusive reseller for Apple’s inventory in the US.

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Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

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VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

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VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

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