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Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. 2) Dynamic Creatives Even though more marketers are investing in display advertising, this ad format has downsides. For example, some display ads worsen the user experience and result in “ banner blindness.”
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% This era witnessed the proliferation of bannerads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for adspace in real time.
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