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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. The AdTech market is projected to grow from 579.4

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

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Digiday+ Research: Beyond the hype, how publishers are actually using AR and VR

Digiday

77% of surveyed publishers said they use VR to create entertaining experiences, and 46% use it as a new revenue stream, in addition to the more traditional ones like selling ad space and tickets for events. What is the ROI?”. In the late 1990s, we were asking the same question about the web. How much is the investment?