Ad Monsters

OCTOBER 14, 2024

to grow to over 75 million by 2030 and projected Hispanic buying power in the U.S. Even further, the study reveals that this level of ad targeting may not be working as intended. Seven out of ten consumers claim digital ads are irrelevant despite targeting. to reach $1.9 trillion by the end of 2023.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. The AdTech market is projected to grow from 579.4

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

AdvertiseMint

NOVEMBER 21, 2023

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. trillion annually by 2030. For example, understanding language, recognizing images, or making predictions. Automate routine marketing tasks like email and social media scheduling.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

VideoWeek

JULY 29, 2022

GroupM agencies Mindshare, Wavemaker, MediaCom and Essence have partnered with ethical ad tech platform Good-Loop in Australia, allowing their client to use Good-Loop’s Green Ad Tag to measure and offset the carbon footprint of their programmatic media buying. Ad Net Zero Announces Second Global Summit.

Ad Tech 52

Ad Tech Agency Media Cookies 52