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How Can Marketers Bridge the Gap Between Their Goals and Consumer’s Needs?

Ad Monsters

to grow to over 75 million by 2030 and projected Hispanic buying power in the U.S. It’s no surprise that advertisers bank on personal ads for their business. However, many consumers feel personalized targeting is creepy, and I know marketers do not want audiences to equate them with creepiness. to reach $1.9

Marketing 105
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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Let’s delve into the global ad tech trends that will shape the AdTech dynamics in the coming year.

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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52