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billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2
Use machine learning technology to optimize adtargeting and budgets. Generate many ad variations or social posts to improve results. trillion annually by 2030. FARFETCH used AI to enhance its brand voice and saw impressive results in its email marketing campaigns.
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