AdPushup

OCTOBER 10, 2022

According to GlobalData, adtech companies will drive the internet advertising industry to $1 trillion by 2030 With the digital world thriving on advertising, ad tech companies are the solution for most of the advertising challenges faced by publishers and advertisers.

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VideoWeek

AUGUST 15, 2022

Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. But while advertisers are aware that their ad campaigns have a significant carbon footprint, few could tell you how much carbon is generated by each part of the process. The race for 2030.

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Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero. Fifty US-based digital advertising companies joined Ad Net Zero, and together they represent 40% of the world’s advertising spend.

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Ad Monsters

OCTOBER 14, 2024

to grow to over 75 million by 2030 and projected Hispanic buying power in the U.S. It’s no surprise that advertisers bank on personal ads for their business. Ad tech is still fighting against this narrative. to reach $1.9 trillion by the end of 2023. But this is true for all diverse audiences.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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PubMatic

OCTOBER 19, 2022

We are proud to announce an expanded partnership with Ad Net Zero , an organization committed to reducing the carbon impact of developing, producing, and running advertising to real net zero by the end of 2030. PubMatic began working with Ad Net Zero in the UK earlier this year.

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VideoWeek

SEPTEMBER 22, 2022

That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

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Ad Monsters

JULY 25, 2024

There will likely be a moment of truth as early as this year when all major advertisers will ask their ad-tech partners about their sustainability initiatives. Many big brands have a net-zero target date of 2030, so they’re getting serious about addressing Scope 3 emissions now. SS : I think you’re right.

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VideoWeek

AUGUST 28, 2024

Bertelsmann also owns ad tech investments through its investment arm, which again has business in the US. RTL held rights to this summer’s men’s Euros, which brought in high viewing figures, and has also secured rights to the 2026 and 2030 FIFA World Cups.

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OpenX

MAY 23, 2022

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.

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Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Let’s delve into the global ad tech trends that will shape the AdTech dynamics in the coming year.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

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VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. I think the decade from 2020-2030 will be the decade for CTV. But it’s not a hard sell, when you have these conversations, it makes sense for advertisers. Is there inertia?

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Digiday

MARCH 19, 2023

For example, while GroupM is aiming for 2030, IPG believes 2040 is more realistic. Color by numbers Magna ’s Media Trials unit and ad tech company eyeo ’s study found that ad-filtering users are more likely to influence purchase decisions across tech, grocery, financial services and auto.

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VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR). Percent of Agency Jobs by 2030 Between 2022 and 2030, 7.5

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Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Lets take a look at seven major advertising trends on the horizon. In 2025, AI will still be a major force in digital advertising: 86% of companies are already using AI or are planning to.

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Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Lets take a look at seven major advertising trends on the horizon. In 2025, AI will still be a major force in digital advertising: 86% of companies are already using AI or are planning to.

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Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Lets take a look at seven major advertising trends on the horizon. In 2025, AI will still be a major force in digital advertising: 86% of companies are already using AI or are planning to.

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Advertising Machine Learning Retail Geo targeting 52

Digiday

JANUARY 15, 2023

By 2030, McCrindle expects this generation to make up 11% of the workforce, which will likely consist of jobs like drone pilots, user experience managers and blockchain developers. Gen Alpha includes children born between 2010 and 2024, with about 2.7 million Gen Alpha members currently born each week, according to McCrindle Research.

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VideoWeek

DECEMBER 2, 2022

billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. UK Publishers Launch £13.6 Billion Lawsuit Against Google.

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VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. Now Musk’s lawyers have issued subpoenas to the pair of ad tech firms for any documentation relating to their involvement in reviewing Twitter accounts.

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VideoWeek

NOVEMBER 11, 2022

The partnership allows ShowHeroes to holistically measure its carbon footprint across business operations, alongside their ad tech and publisher partners. This emissions data can then be shared with brands and agencies to empower sustainable media buying, helping the entire supply chain reach the industry’s goal of net zero by 2030.

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OpenX

JUNE 29, 2022

It’s a topic OpenX has been championing for years on its “Path to Net-Zero,” which includes becoming the first certified CarbonNeutral® ad tech company, having its net-zero targets validated by the Science Based Targets initiative (SBTi), and creating a suite of sustainable products. We need to make small, meaningful changes now.

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VideoWeek

FEBRUARY 2, 2024

The tech giant additionally said it plans to up its investment in AI, raising its capital expenditures to $30-37 billion, $2 billion higher than initially forecast.

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Smart-Hub

JULY 11, 2022

Video ads in apps are booming right now. billion by 2030. The number of digital video viewers is also increasing , along with advertisers who choose in-app video ads as the essential tool to promote their products or services. For example, the size of the mobile advertising market is growing. Now it is about $11 billion.

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VideoWeek

JULY 22, 2022

Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals. ” GroupM Plans to Launch its Own Carbon Calculator.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

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VideoWeek

MAY 24, 2024

Increasing the amount of content Channel 4 places on YouTube is part of the broadcaster’s “Fast Forward” strategy, alongside aims to double its social views by 2030.

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VideoWeek

MARCH 7, 2025

.” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. ” Netflix objected to the decision, and said it hassince updated its privacy statement.

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VideoWeek

JANUARY 31, 2025

The new strategy, dubbed Sky News 2030, will focus on paid products, including podcasts, newsletters, events and live shows. According to the FT , David Rhodes told staff that the business revenue streams were largely stagnant given a reliance on advertising and sponsorship.

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