Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero.

Advertising 105

Advertising Ad Tech Ad Server Impressions 105

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

Media 73

Media Ad Tech Machine Learning Viewability 73

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

OpenX

MAY 23, 2022

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

Agency 65

Agency Media Click Through Rate Retail 65

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64