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Media Buying Briefing: Sustainability once again takes center stage across digital media

Digiday

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 during the forecast period.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. AI, together with machine learning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. AI, together with machine learning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. AI, together with machine learning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier.

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Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

Digiday

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. What’s more, they expect to see AI continue fueling areas like content creation in the future.

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

The partnership allows ShowHeroes to holistically measure its carbon footprint across business operations, alongside their ad tech and publisher partners. This emissions data can then be shared with brands and agencies to empower sustainable media buying, helping the entire supply chain reach the industry’s goal of net zero by 2030.

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