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Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is AdTech? Evolution of AdTech Let’s take a look at a brief adtech industry overview from its early years to the present. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 during the forecast period.
AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. AI, together with machinelearning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier.
AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. AI, together with machinelearning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier.
AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. AI, together with machinelearning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier.
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. What’s more, they expect to see AI continue fueling areas like content creation in the future.
The partnership allows ShowHeroes to holistically measure its carbon footprint across business operations, alongside their adtech and publisher partners. This emissions data can then be shared with brands and agencies to empower sustainable media buying, helping the entire supply chain reach the industry’s goal of net zero by 2030.
Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machinelearning for the rest of 2024. The Snapchat parent company is estimated to be investing around $1.6
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