VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030.

Education 59

Education Cookies Ad Tech Media 59

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Ad Monsters

JULY 25, 2024

We’re also working with GARM and Scope 3 , organizations that are establishing formulas for measuring carbon impact on ad delivery. We’ve been collaborating with them to develop formulas for both linear and digital ad delivery. SS : I think you’re right.

Advertising 105

Advertising Shipping Manufacturing Conversion 105

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Let’s delve into the global ad tech trends that will shape the AdTech dynamics in the coming year.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. Sky Zero aims for net zero carbon by 2030 and to inspire other companies along the way. The Week in TV.

Media 52

Media Ad Tech Agency eCommerce 52