Exchange Wire

DECEMBER 14, 2023

In the first of our Predictions series, we take a look at contextual advertising. growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [.] The post Contextual Advertising: Predictions for 2024 appeared first on ExchangeWire.com.

Advertising 97

Advertising Marketing Cookies 97

Martech

SEPTEMBER 9, 2024

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet.

Marketing 120

Marketing Non-Profit Machine Learning MarTech 120

Basis

APRIL 20, 2023

Cannabis advertising can be tricky. The drug is still prohibited on a federal level, which makes crafting a holistic, nationwide advertising strategy particularly difficult. The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030.

Advertising 98

Advertising Native Advertising SEO Communications 98

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

Basis

APRIL 20, 2023

Cannabis advertising can be tricky. The drug is still prohibited on a federal level, which makes crafting a holistic, nationwide advertising strategy particularly difficult. The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030.

Advertising 91

Advertising Native Advertising SEO Communications 91

Martech

DECEMBER 18, 2024

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Thats double the speed of previous generations. Dont assume that digital-first means digital-only.

Marketing 104

Marketing Entertainment Manufacturing Brand Awareness 104

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies 120

Cookies Advertising Finance Machine Learning 120

Basis

OCTOBER 24, 2024

For advertisers, few industries present as much complexity as the cannabis sector. billion by 2030, outpacing previous forecasts and showing a predicted compound annual growth rate (CAGR) of 12.1% from 2024 to 2030. At the same time, the cannabis market continues to grow. The US market is expected to reach $76.39

Advertising 92

Advertising Brand Awareness Marketing Ad network 92

VideoWeek

JULY 12, 2022

The programme was launched in 2020 by the Advertising Association, ISBA and the IPA, with the aim of reducing carbon emissions from UK advertising operations to net zero by 2030. But for any industry-wide effort to be effective, it requires coordination by the entire advertising ecosystem. The direction of travel.

Advertising 117

Advertising Marketing Agency Media 117

More About Advertising

NOVEMBER 17, 2020

The Advertising Association, the IPA and ISBA are together co-ordinating a push to achieve net zero carbon emissions across the industry by the end of 2030, and are calling for all stakeholders to join them in signing up to the initiative.

Advertising 52

Advertising Agency 52

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech

FEBRUARY 21, 2025

Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Sudden spikes can break optimization.

Conversion 91

Conversion Retargeting Audience Click Through Rate 91

PubMatic

OCTOBER 19, 2022

We are proud to announce an expanded partnership with Ad Net Zero , an organization committed to reducing the carbon impact of developing, producing, and running advertising to real net zero by the end of 2030. We engaged with peers across the country to streamline efforts to calculate and curb carbon emissions from advertising.

Advertising 96

Advertising Media Ad Tech 96

Ad Monsters

OCTOBER 10, 2024

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. Publishers and advertisers work with treasure troves of data that require working in the weeds.

Advertising 105

Advertising Geo targeting Entertainment Audience 105

illumin

APRIL 23, 2024

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Inevitably, some advertisers miss the mark with their eco-advertising, creating ads with good messaging but little substance. However, others show up, putting in the work to build a better future for our planet.

Entertainment 111

Entertainment Electronics Education Ad Tech 111

Ad Monsters

JULY 25, 2024

Simon Sikorski, President of Global Operations at XR Extreme Reach, urges the advertising industry to transition from sustainability policies to actionable outcomes, explicitly reducing storage, optimizing assets, and measuring efforts to lower carbon footprints as essential steps for a healthier planet. Are there low hanging fruits?

Advertising 105

Advertising Shipping Manufacturing Conversion 105

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 93

Advertising Demand Side Platform Pop-Up Audience 93

More About Advertising

MAY 12, 2021

The Queen’s Speech yesterday confirmed the government’s intention to introduce a 9pm watershed for HFSS advertising on TV, and a total ban for online starting in April next year. The post HFSS advertising ban looms despite industry opposition first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

VideoWeek

AUGUST 15, 2022

Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. But while advertisers are aware that their ad campaigns have a significant carbon footprint, few could tell you how much carbon is generated by each part of the process. That’s pretty important data.

Agency 110

Agency Audience Advertising MarTech 110

VideoWeek

JANUARY 29, 2024

Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. The broadcaster aims to increase this digital slice to 30 percent in 2024, and to 50 percent by 2030.

eCommerce 105

eCommerce Marketing Advertising 105

More About Advertising

JULY 29, 2020

Whispered in the tone of voice that a father might employ when speaking to his newborn son, this promise from Apple to be carbon neutral by 2020 could not sound more sincere. It’s a beautiful film, and let’s hope Apple means it. The way things are going, even promising to be around in 10 years.

Agency 59

Agency Advertising 59

Ad Monsters

MAY 18, 2023

The digital advertising sector has a dirty little secret: its carbon footprint is huge. Fortunately, there are many people within the industry who are actively working to green up advertising, and they’re gathering significant momentum. For instance, under EU Law , EU members must reduce their carbon emissions by 55% by 2030.

Advertising 105

Advertising Ad Tech Ad Server Impressions 105

VideoWeek

MARCH 20, 2025

Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate’s full-year earnings, generating 3,122 million in ad sales during 2024. On the basis of ongoing stability in the TV advertising business, RTL forecasts its full-year 2025 revenues to increase to around 6.45

Ad Tech 52

Ad Tech Media Advertising Marketing 52

Exchange Wire

NOVEMBER 10, 2022

billion by 2030, creating a significant opportunity for advertisers to reach a [.]. From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3

Advertising 74

Advertising 74

VideoWeek

SEPTEMBER 24, 2024

We’re delighted today to be launching the CTV Advertising Guide for Europe. Broadcasters have continued to position their CTV offerings at the heart of their strategies, with the UK’s Channel 4 pledging its ambition to become a public service streamer by 2030. You can download your free copy here. What’s inside?

Advertising 52

Advertising Marketing 52

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare 74

Healthcare Media Advertising CPM 74

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. Because consumers are changing their behaviours, advertisers want something new. This means the “relevance” they are used to is no longer enough.

Education 59

Education Cookies Ad Tech Media 59

VideoWeek

AUGUST 23, 2022

They called for a 40 percent reduction in greenhouse gas emissions by 2030, compared with 1990 levels. But the ban has been criticised by environmental campaigners who view it as a piecemeal reform; a compromised version of the initial proposal to outlaw all forms of advertising by oil companies.

Advertising 111

Advertising Marketing Media 111

Marketing Tech News

FEBRUARY 13, 2024

Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its.

Demand Side Platform 67

Demand Side Platform Media Advertising Marketing 67

More About Advertising

APRIL 22, 2021

WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. The post WPP sets 2025 target for net zero carbon first appeared on More About Advertising. To deliver this, electricity will be 100% renewably sourced by 2025.

Advertising 64

Advertising Finance Media Agency 64

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. This is especially true in large urban centers.

Marketing 126

Marketing Machine Learning Audience Communications 126

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 60

Advertising Demand Side Platform Pop-Up Audience 60

Clearcode

APRIL 3, 2023

In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market. More than 440 gambling advertisers invested $738 million across digital, print and TV ads in 2022.

Advertising 60

Advertising Entertainment Public Relations Audience 60

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As Mastercard making team green.

Marketing 112

Marketing Viewability Finance Media 112

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. Personalized Dynamic Advertising. Uncover new ad channels that are not in place or used by competitors.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech

FEBRUARY 8, 2022

Advertisers are trusting in adtech and publishers to solve the problem, but in the view of the IAB, and despite its REARC initiative, it’s not happening. By 2030, he said, more than 85 million tech jobs could go unfulfilled. ” The marketing and advertising industries need to catch up. Processing.Please wait.

Cookies 98

Cookies Entertainment Audience MarTech 98