Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

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VideoWeek

JUNE 23, 2023

The deal will allow advertisers to use The Trade Desk DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

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VideoWeek

JULY 22, 2022

Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. But now, wider macroeconomic conditions are causing a further fall in advertiser demand. Online and video advertising saw growth of 4.4 percent in Q1.

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