2030 Advertising Viewability 
Martech
APRIL 18, 2024
Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As Mastercard making team green.
Martech Series
SEPTEMBER 20, 2022
Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MNTN
JUNE 24, 2022
In Connected TV news, new technology is making it easier than ever for advertisers to connect with consumers who watch ad-supported CTV. In-Game Advertising Could Generate $17.5 Billion by 2030 – A new report by Research Dive says the in-game ad market could grow by 11 percent a year to reach $17.5
Clearcode
SEPTEMBER 7, 2022
But will the programmatic advertising industry treat it as a temporary trend, or will it stay with us for a longer time? A report published by fifty-five calculated the total emissions for a mock digital advertising campaign came to 323 tons of CO2eq, which is roughly the annual carbon footprint of 16 American citizens. Key Points.
Digiday
JUNE 5, 2022
It will also help to decarbonize the programmatic advertising supply chain, which is seen as one of the worst offenders, as it often requires dozens of humming servers to process a single ad buy. Buying higher quality media benefits publishers, consumers and advertisers. Color by numbers.
VideoWeek
JUNE 24, 2022
Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. The Network Advertising Initiative (NAI) has implemented a new set of standards for location data companies. Discovery the first to participate.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.
Expert insights. Personalized for you.
110 
Let's personalize your content