Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Basis

APRIL 20, 2023

The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030. Many cannabis brands tend to lean on organic marketing methods like social media and SEO to attract their audience. Because of this, CBD has less restrictions federally.

Advertising 92

Advertising Native Advertising SEO Communications 92

Ad Monsters

OCTOBER 10, 2024

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. This is especially true when working with diverse audience data. to reach $1.9

Advertising 105

Advertising Geo targeting Entertainment Audience 105

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. AI in webinars will be able to understand and predict the disengagement of the audience.

Machine Learning 147

Machine Learning Marketing Audience Media 147

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. From a commercial and planning point of view, the demand is there.

Education 59

Education Cookies Ad Tech Media 59

Martech Series

FEBRUARY 14, 2023

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Authenticx Expands Automation Capabilities with New Autoscoring Tool appeared first on MarTech Series.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

JANUARY 23, 2023

This is reflected in the fact that the audience for the game has grown both younger and more diverse, says the foundation’s statistics. billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030). .” billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030).

MarTech 92

MarTech Marketing Audience 92

Martech

FEBRUARY 8, 2022

By 2030, he said, more than 85 million tech jobs could go unfulfilled. New technologies, our technologies, enable audiences to find what they want, where they want it, when they want it. Entertainment companies knew they had to reach deeper and broader to satisfy their existing audiences and the new audiences they [needed to] gather.”

Cookies 98

Cookies Entertainment Audience MarTech 98

VideoWeek

NOVEMBER 15, 2023

billion users by 2030, per Statista’s estimates, broadcasters have been looking for ways to participate. On the other hand, this young user base presents opportunities for advertisers looking to reach audiences that are harder to access on more traditional media channels. And with uptake set to accelerate to 1.4

Retail 109

Retail Fashion Audience Advertising 109

Basis

APRIL 20, 2023

The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030. Many cannabis brands tend to lean on organic marketing methods like social media and SEO to attract their audience. Because of this, CBD has less restrictions federally.

Advertising 73

Advertising Native Advertising SEO Communications 73

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences.

Marketing 110

Marketing Conversion Rate Audience MarTech 110

Martech

JULY 14, 2023

billion by 2030. Review, edit, and personalize AI results to put content in your own voice and ensure it benefits your target audience. Of course, defining your target audience also guides you. Then, ask for questions that would be interesting and engaging for your target audience. Use the bullets to form an outline.

Audience 98

Audience Manufacturing SEO Marketing 98

Martech Series

FEBRUARY 14, 2023

to the global economy by 2030, with the AI software market expected to grow to $1.09T by 2032. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Amesite Announces GPT-3 Powered Functionality to Its AI Toolkit for Customers and Users appeared first on MarTech Series.

Education 85

Education MarTech Marketing Audience 85

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. The ability to create video from text and vice-versa has been a game changer to offer audiences and customers choices for content consumption. is the fastest, biggest shift I have been a part of in my lifetime.

Marketing 101

Marketing Machine Learning MarTech SEO 101

Martech

SEPTEMBER 26, 2022

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. billion by 2030. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest.

Marketing 112

Marketing Affiliates Finance Education 112

Martech Series

OCTOBER 10, 2022

Speakers will discuss and share with the audience how their organizations and companies approach AI and AI-enabled technologies and expound on their vision moving forward. The two-day event will be inaugurated by high-level keynote speakers, with participants from the public and private sector bringing forth their expertise in the field.

MarTech 85

MarTech Audience Marketing 85

MNTN

JULY 13, 2023

At first, the answer seems obvious: older audiences who prefer to stick with what they know. That’s hopefully about to change, as Congress overhauls its Infrastructure Act and pledged $42 billion to provide all Americans high-speed and affordable internet by 2030. What makes people stay with cable TV?

Shipping 98

Shipping Education Entertainment Audience 98

VideoWeek

MAY 8, 2024

The commercial broadcaster has announed plans to invest €100 million in the new service, and has additionally secured the exclusive free-to-air rights for the majority of FIFA World Cup matches in 2026 and 2030. Gaining ground RTL also grew its audience share for its target demographics, according to the broadcaster.

Audience 64

Audience Advertising Marketing Media 64

Martech Series

DECEMBER 8, 2022

Through Banzai’s full-stack technology, marketers can leverage live and automated, no-download hosting for video marketing content such as webinars and virtual events (via Demio) and multi-channel targeted audience acquisition (via Reach) to bolster engagement and ROI. Management Commentary.

ROI 86

ROI Non-Profit Public Relations Audience 86

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion by 2030. Interactive and Engaging Some of the most innovative examples of digital OOH advertisements take advantage of modern technology to create dynamic, interactive campaigns that take audience engagement to the next level.

Advertising 75

Advertising Demand Side Platform Pop-Up Audience 75

Ad Monsters

OCTOBER 17, 2024

The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. The complexities of audience fragmentation and data loss have forced companies to rethink how they approach identity and measurement at scale.

Audience 52

Audience Education Media Agency 52

Martech Series

FEBRUARY 24, 2023

The surging digital shelf market is expected to grow at a compound annual growth rate (CAGR) of 18%+ between 2022 and 2030. Your goal should be to develop high-quality, reader-friendly content for your target audiences. Know your target audience and buyer personas and identify content gaps on PDPs. Why such strong growth?

SEO 91

SEO Retail Communications Conversion 91

Media Math

JUNE 28, 2023

from 2023 to 2030. Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening. Plus, target MediaMath Audiences at no additional fee.

Geo targeting 52

Geo targeting Media Food Audience 52

Basis

OCTOBER 24, 2024

billion by 2030, outpacing previous forecasts and showing a predicted compound annual growth rate (CAGR) of 12.1% from 2024 to 2030. And unlike online platforms, DOOH faces fewer restrictions for cannabis ads, allowing broader audience reach and making the channel a more efficient, flexible option for cannabis marketers.

Advertising 74

Advertising Brand Awareness Marketing Ad network 74

Basis

APRIL 25, 2024

But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By Contextual Advertising for Privacy-First Targeting Signal loss is also driving a huge resurgence in contextual targeting. And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift 97

Brand Lift Advertising Cookies Impressions 97

VideoWeek

FEBRUARY 5, 2024

Safeguarding prominence Everyone TV cited research that suggests more than half of UK homes will watch TV exclusively over broadband (IP-delivered) by 2030. Switching over The launch comes on the heels of Channel 4’s announcement last week that it aims to become a “digital-first public service streamer” by 2030.

Manufacturing 59

Manufacturing Pop-Up eCommerce Audience 59

Digiday

SEPTEMBER 16, 2022

between 2022 and 2030. I think that audience was primed to do in-app shopping because they’ve grown up with the likes of WeChat where social commerce has been fundamentally intertwined in a way it hasn’t in platforms in the Western world,” said Jaju. billion in 2021 and is projected to grow at a compound annual growth rate of 30.8%

Pop-Up 91

Pop-Up Manufacturing Affiliates Retail 91

MNTN

JUNE 24, 2022

billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. Billion by 2030 – A new report by Research Dive says the in-game ad market could grow by 11 percent a year to reach $17.5 In-Game Advertising Could Generate $17.5

Marketing 97

Marketing Viewability eCommerce Media 97

Martech Series

FEBRUARY 13, 2023

in 2030, registering a CAGR of 16.52%.” Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession “I’m excited to help Torq accelerate its incredible growth and revenue potential,” said Jeter. Before Pax8, Jeter held key sales and marketing roles at Veritas and Symantec.

Marketing 77

Marketing Fashion MarTech Impressions 77

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

VideoWeek

APRIL 30, 2024

It seeks to join the connected TV services (such as such as Netflix and Sky Glass) fuelling the transition to IP-delivered TV, which is expected to account for over half of TV viewing by 2030.

Manufacturing 59

Manufacturing Entertainment Audience 59

Basis

MAY 31, 2024

Similarly, the demand for social and emotional skills in the US workforce is forecast to increase by 26% between 2016 and 2030. As such, these social and emotional skills drive innovation and creativity on marketing teams, and boost revenue in kind.

Marketing 96

Marketing Communications MarTech Audience 96

Clearcode

MAY 15, 2023

The metaverse is considered the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It also allows brands to engage with a larger audience through shared experiences. It will help them choose the most suitable platforms for their business and target audience.

Real Estate 90

Real Estate Audience Impressions MarTech 90

Digiday

JUNE 5, 2022

O’Kelley credited all the holding companies for taking the issue seriously and cited WPP and GroupM in particular for moving last year to reach zero emissions across its own network as well as the entire supply chain it works with by 2030. That means every every publisher, every media owner, has to have a net-zero strategy.

Media 72

Media Ad Tech Machine Learning Viewability 72

VideoWeek

AUGUST 28, 2024

This investment powered the launch of M6+ in France earlier this year, replacing M6’s older streaming offering 6play, which has in turn driven significant growth in M6’s streaming audience (up 66 percent year-on-year in terms of hours viewed, according to recent data from M6.

Education 52

Education Ad Tech Media Audience 52

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The chart at the top of this post has the key takeaway: 80.5%

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80