Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Marketing 111

Marketing Machine Learning Audience Communications 111

Martech Series

FEBRUARY 14, 2023

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Authenticx Expands Automation Capabilities with New Autoscoring Tool appeared first on MarTech Series.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

JANUARY 23, 2023

This is reflected in the fact that the audience for the game has grown both younger and more diverse, says the foundation’s statistics. billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030). .” billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030).

MarTech 92

MarTech Marketing Audience 92

Basis

APRIL 20, 2023

The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030. Many cannabis brands tend to lean on organic marketing methods like social media and SEO to attract their audience. Because of this, CBD has less restrictions federally.

Advertising 64

Advertising Native Advertising SEO Communications 64

VideoWeek

MAY 8, 2024

The commercial broadcaster has announed plans to invest €100 million in the new service, and has additionally secured the exclusive free-to-air rights for the majority of FIFA World Cup matches in 2026 and 2030. Gaining ground RTL also grew its audience share for its target demographics, according to the broadcaster.

Audience 64

Audience Advertising Marketing Media 64

Martech

JULY 18, 2024

Reality bites the dust: Some 80% say that by 2030 (six years from now!) AI Pro includes features such as Audiences AI for customer segmentation and Identity AI for recognizing site traffic, Moore’s Audience-Centric Testing Suite is a set of tools designed to improve fundraising effectiveness.

MarTech 99

MarTech Machine Learning Conversion Rate Conversion 99

Media Math

JUNE 28, 2023

from 2023 to 2030. Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening. Plus, target MediaMath Audiences at no additional fee.

Geo targeting 52

Geo targeting Media Food Audience 52

VideoWeek

FEBRUARY 5, 2024

Safeguarding prominence Everyone TV cited research that suggests more than half of UK homes will watch TV exclusively over broadband (IP-delivered) by 2030. Switching over The launch comes on the heels of Channel 4’s announcement last week that it aims to become a “digital-first public service streamer” by 2030.

Manufacturing 59

Manufacturing Pop-Up eCommerce Audience 59

Basis

OCTOBER 24, 2024

billion by 2030, outpacing previous forecasts and showing a predicted compound annual growth rate (CAGR) of 12.1% from 2024 to 2030. And unlike online platforms, DOOH faces fewer restrictions for cannabis ads, allowing broader audience reach and making the channel a more efficient, flexible option for cannabis marketers.

Advertising 64

Advertising Brand Awareness Marketing Ad network 64

VideoWeek

NOVEMBER 15, 2023

billion users by 2030, per Statista’s estimates, broadcasters have been looking for ways to participate. On the other hand, this young user base presents opportunities for advertisers looking to reach audiences that are harder to access on more traditional media channels. And with uptake set to accelerate to 1.4

Retail 109

Retail Fashion Audience Advertising 109

VideoWeek

AUGUST 28, 2024

This investment powered the launch of M6+ in France earlier this year, replacing M6’s older streaming offering 6play, which has in turn driven significant growth in M6’s streaming audience (up 66 percent year-on-year in terms of hours viewed, according to recent data from M6.

Education 52

Education Ad Tech Media Audience 52

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences.

Marketing 105

Marketing Conversion Rate Audience MarTech 105

Martech Series

FEBRUARY 14, 2023

to the global economy by 2030, with the AI software market expected to grow to $1.09T by 2032. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Amesite Announces GPT-3 Powered Functionality to Its AI Toolkit for Customers and Users appeared first on MarTech Series.

Education 85

Education MarTech Marketing Audience 85

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. AI in webinars will be able to understand and predict the disengagement of the audience.

Machine Learning 147

Machine Learning Marketing Audience Media 147

VideoWeek

APRIL 30, 2024

It seeks to join the connected TV services (such as such as Netflix and Sky Glass) fuelling the transition to IP-delivered TV, which is expected to account for over half of TV viewing by 2030.

Manufacturing 59

Manufacturing Entertainment Audience 59

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience.

Marketing 105

Marketing Brand Lift Conversion Rate Audience 105

Martech

FEBRUARY 8, 2022

By 2030, he said, more than 85 million tech jobs could go unfulfilled. New technologies, our technologies, enable audiences to find what they want, where they want it, when they want it. Entertainment companies knew they had to reach deeper and broader to satisfy their existing audiences and the new audiences they [needed to] gather.”

Cookies 90

Cookies Entertainment Audience MarTech 90

Martech

JULY 14, 2023

billion by 2030. Review, edit, and personalize AI results to put content in your own voice and ensure it benefits your target audience. Of course, defining your target audience also guides you. Then, ask for questions that would be interesting and engaging for your target audience. Use the bullets to form an outline.

Audience 92

Audience Manufacturing SEO Marketing 92

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. The ability to create video from text and vice-versa has been a game changer to offer audiences and customers choices for content consumption. is the fastest, biggest shift I have been a part of in my lifetime.

Marketing 97

Marketing Machine Learning SEO MarTech 97

Martech Series

OCTOBER 10, 2022

Speakers will discuss and share with the audience how their organizations and companies approach AI and AI-enabled technologies and expound on their vision moving forward. The two-day event will be inaugurated by high-level keynote speakers, with participants from the public and private sector bringing forth their expertise in the field.

MarTech 85

MarTech Audience Marketing 85

MNTN

JULY 13, 2023

At first, the answer seems obvious: older audiences who prefer to stick with what they know. That’s hopefully about to change, as Congress overhauls its Infrastructure Act and pledged $42 billion to provide all Americans high-speed and affordable internet by 2030. What makes people stay with cable TV?

Shipping 98

Shipping Education Entertainment Audience 98

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion by 2030. Interactive and Engaging Some of the most innovative examples of digital OOH advertisements take advantage of modern technology to create dynamic, interactive campaigns that take audience engagement to the next level.

Advertising 65

Advertising Demand Side Platform Pop-Up Audience 65

Martech Series

DECEMBER 8, 2022

Through Banzai’s full-stack technology, marketers can leverage live and automated, no-download hosting for video marketing content such as webinars and virtual events (via Demio) and multi-channel targeted audience acquisition (via Reach) to bolster engagement and ROI. Management Commentary.

ROI 86

ROI Non-Profit Public Relations Audience 86

Basis

JUNE 23, 2023

Women Women represent one of the largest untapped cannabis audience segments—and their consumption is booming. Boomers Another big audience segment is the over 65 crowd, which represents one of the United States’ fastest-growing groups of cannabis users: The number of monthly users in this age group increased by 96% from 2017 to 2021.

Education 52

Education Audience Advertising Marketing 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion by 2030. Interactive and Engaging Some of the most innovative examples of digital OOH advertisements take advantage of modern technology to create dynamic, interactive campaigns that take audience engagement to the next level.

Advertising 53

Advertising Demand Side Platform Pop-Up Audience 53

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. mobile audience.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Martech Series

FEBRUARY 24, 2023

The surging digital shelf market is expected to grow at a compound annual growth rate (CAGR) of 18%+ between 2022 and 2030. Your goal should be to develop high-quality, reader-friendly content for your target audiences. Know your target audience and buyer personas and identify content gaps on PDPs. Why such strong growth?

SEO 91

SEO Retail Communications Conversion 91

Martech Series

FEBRUARY 13, 2023

in 2030, registering a CAGR of 16.52%.” Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession “I’m excited to help Torq accelerate its incredible growth and revenue potential,” said Jeter. Before Pax8, Jeter held key sales and marketing roles at Veritas and Symantec.

Marketing 77

Marketing Fashion MarTech Impressions 77

Digital Turbine

APRIL 18, 2023

billion by the end of 2030 with 49% of mobile gamers spending money on mobile games. Mobile games have the ability to reach audiences of all types around the world and can bring in huge revenue. The mobile game market is expected to reach $284.4 Additionally, 76% of U.S.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Martech

SEPTEMBER 26, 2022

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. billion by 2030. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest.

Marketing 104

Marketing Affiliates Finance Education 104

Basis

APRIL 25, 2024

But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By Contextual Advertising for Privacy-First Targeting Signal loss is also driving a huge resurgence in contextual targeting. And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift 85

Brand Lift Advertising Cookies Impressions 85

Basis

JULY 19, 2023

billion by 2030. DOOH allows advertisers to connect with audiences when they’re outside of their homes, in contextually relevant environments , when they often don’t have their eyes glued to their phones (but do still have them handy to interact with elements like QR codes). As of 2022, the global DOOH market was valued at $18.80

Audience 52

Audience Advertising Marketing Media 52

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The chart at the top of this post has the key takeaway: 80.5%

Marketing 81

Marketing Conversion Rate Brand Awareness MarTech 81

Basis

MAY 31, 2024

Similarly, the demand for social and emotional skills in the US workforce is forecast to increase by 26% between 2016 and 2030. As such, these social and emotional skills drive innovation and creativity on marketing teams, and boost revenue in kind.

Marketing 84

Marketing Communications MarTech Audience 84

Digital Remedy

DECEMBER 21, 2022

For the digital marketer, there have never been so many ways to connect with the right audience in the right place—at the right time. With their widespread popularity—especially among younger audiences—and their ability to deliver trusted messaging, everyone from Microsoft to politicians is using their digital ad-buying power on podcasts.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Digiday

SEPTEMBER 16, 2022

between 2022 and 2030. I think that audience was primed to do in-app shopping because they’ve grown up with the likes of WeChat where social commerce has been fundamentally intertwined in a way it hasn’t in platforms in the Western world,” said Jaju. billion in 2021 and is projected to grow at a compound annual growth rate of 30.8%

Pop-Up 90

Pop-Up Manufacturing Affiliates Retail 90