Martech

JULY 18, 2024

Reality bites the dust: Some 80% say that by 2030 (six years from now!) AI Pro includes features such as Audiences AI for customer segmentation and Identity AI for recognizing site traffic, Moore’s Audience-Centric Testing Suite is a set of tools designed to improve fundraising effectiveness.

MarTech 103

MarTech Machine Learning Conversion Rate Conversion 103

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Marketing 108

Marketing Conversion Rate Audience MarTech 108

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. A +48% boost in opportunity rate qualification. A -23% reduction in cost per qualified opportunity.

Marketing 107

Marketing Brand Lift Conversion Rate Audience 107

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The chart at the top of this post has the key takeaway: 80.5%

Marketing 81

Marketing Conversion Rate Brand Awareness MarTech 81

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI

Media 72

Media Agency Entertainment Audience 72

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108