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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. The post AI-powered martech news and releases: July 18 appeared first on MarTech.

MarTech 111
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. The issue isnt the size of your audience its the intent signals youre missing. Check your audience insights to find who isnt engaging.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. The post How Gen Z values are changing marketing appeared first on MarTech. Processing.

Marketing 103
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Marketing 125
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Breaking Down the Carbon Costs of an Ad Campaign

VideoWeek

Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. Martech consultancy fifty-five set out to remedy this knowledge gap. Emissions from audience targeting meanwhile were relatively small, making up less than one percent of total emissions. The race for 2030.

Agency 110
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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Authenticx Expands Automation Capabilities with New Autoscoring Tool appeared first on MarTech Series.

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NFT Tech Expands Into Golf With Its Unique Approach to Combining Web3 and Live Sports Data

Martech Series

This is reflected in the fact that the audience for the game has grown both younger and more diverse, says the foundation’s statistics. billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030). .” billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030).

MarTech 92