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Freely Announces Q2 Launch and Major Smart TV Integration

VideoWeek

The app includes a ‘MiniGuide’, a pop-up interface that appears each time the user switches channels, also offering related live or on-demand content. Partnering up The organisation also announced a major expansion to the TVs that will have Freely installed. .

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What Is Digital Out-of-Home Advertising?

Basis

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion by 2030. Though it makes up only a small portion of total out-of-home ad spend (5.2% Or that play above the pump at a gas station? YoY in the US.

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What Is Digital Out-of-Home Advertising?

Basis

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion by 2030. Though it makes up only a small portion of total out-of-home ad spend (5.2% Or that play above the pump at a gas station? YoY in the US.

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Why Facebook, Instagram and TikTok have stepped back from social commerce

Digiday

While not totally pulling the ripcord on social commerce, the short-form video app has announced its plan to streamline its commerce solution by creating three new advertising formats, with the aim of simplifying the process for marketers leading up to the busy Q4 holiday period of 2022. between 2022 and 2030. billion). “I

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% The market goes up because more and more people are interested in a data-driven marketing. It transforms how businesses engage with their audiences and requires technical expertise to navigate. The AdTech market is projected to grow from 579.4 What is Ad Tech?

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Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing

Digiday

For example, while GroupM is aiming for 2030, IPG believes 2040 is more realistic. The best way to explain it is to think of a bathtub filling up with water (water being carbon emissions). ” Coghlan brought up the question of governance — what industry body is going to have final word on good or bad behavior?

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

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