Remove 2030 Remove Audience Remove ROI
article thumbnail

What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. This is especially true when working with diverse audience data. to reach $1.9

article thumbnail

The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova

VideoWeek

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. From a commercial and planning point of view, the demand is there.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 86
article thumbnail

2024 B2B trends: 6 key areas for marketing success

Martech

A strategic content approach helps build lasting connections with your audience. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. Deliver personalized and positive experiences for buyers who are browsing on their phones.

Marketing 111
article thumbnail

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. billion by 2030. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest.

Marketing 113
article thumbnail

What’s Old is New Again in Digital Advertising

Basis

But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By Contextual Advertising for Privacy-First Targeting Signal loss is also driving a huge resurgence in contextual targeting. And, like direct buying, contextual has advanced considerably in recent years.

article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 111