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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

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Global Opportunities for Manga and Content Publishers: Q&A with Mintegral

Digital Turbine

YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?

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What Is Digital Out-of-Home Advertising?

Basis

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%

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25 In-App Advertising Statistics to Supercharge Your Strategy

Single Grain

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. mobile audience.

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Top 4 Reasons Why Games and Discovery Go Together (and an Easter Egg Reason too!)

Digital Turbine

billion by the end of 2030 with 49% of mobile gamers spending money on mobile games. mobile gamers prefer opt-in rewarded video ads over interstitial ads. Mobile games have the ability to reach audiences of all types around the world and can bring in huge revenue. The mobile game market is expected to reach $284.4

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What Is Digital Out-of-Home Advertising?

Basis

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%

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The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Ad Net Zero Expands Internationally. The Week in Tech.

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