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Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%
YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?
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ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a videoad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. Studies carried out by xpln.ai CEO Fabien Magalon.
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