Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Another option would be to include an offer wall within the app, which allows users to perform an action (usually to watch video ads) to gain in-app coins, which they can then use to purchase content.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Basis

APRIL 24, 2023

Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030.

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Single Grain

AUGUST 3, 2023

Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. 2) Dynamic Creatives Even though more marketers are investing in display advertising, this ad format has downsides. For example, some display ads worsen the user experience and result in “ banner blindness.”

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

APRIL 24, 2023

Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 during the forecast period.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52