Adweek
AUGUST 2, 2022
Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.
Martech
DECEMBER 18, 2024
They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Those that do are likely to achieve better brand awareness and recall. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.
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Martech
DECEMBER 4, 2023
Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.
Basis
OCTOBER 24, 2024
billion by 2030, outpacing previous forecasts and showing a predicted compound annual growth rate (CAGR) of 12.1% from 2024 to 2030. This level of business growth represents a significant opportunity for cannabis brands. At the same time, the cannabis market continues to grow. The US market is expected to reach $76.39
Chief Martech
JUNE 15, 2023
McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.
OpenX
MAY 23, 2022
Recently, OpenX became a signatory of the Science Based Targets initiative (SBTi) and we’ve committed to becoming a “Net-Zero” enterprise by the end of 2022 (much sooner than the 2030 and 2050 targets most companies have set). Worse, it’s expected to increase by 44x by 2030. Ditto for publishers that sell digital ads.
Single Grain
MAY 24, 2023
This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. dollars by 2030. Mobile Devices Is Predicted to Leap from $48.18 billion U.S.
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