Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. A +48% boost in opportunity rate qualification. A -23% reduction in cost per qualified opportunity.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. For the same reason, native ads help marketers drive brand awareness. Tracking this rate is the way to understand if the ad actually brings results. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JANUARY 16, 2023

Mobile marketing will reach $57 billion by 2030. Check these out: * 11 Brands That Are Doing Mobile Advertising Right. * 93% of marketers agree that video has helped them increase brand awareness. Having a video on your landing page increases conversions by 80%. Statista ). Want more than just stats? Lemon Light ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145