Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech

APRIL 1, 2024

A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. Weighted measurement is not a “set-and-forget” system.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130