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But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brandlift studies. They could easily get an idea of their consumers' purchasing journeys and generate precise reports on view-through conversions and ad frequency.
Many media platforms provide brandlift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.
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