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2024 B2B trends: 6 key areas for marketing success

Martech

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. In your inbox.

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Privacy plus personalization: The new frontier of digital advertising

Martech

A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. Get MarTech! Weighted measurement is not a “set-and-forget” system. In your inbox.