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Click-throughrates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Your CPC is stable or decreasing. Rising CPCs suggest audience fatigue or poor ad relevance. If clicks are high but conversions are low, fix the landing experience before scaling.
This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form).
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