VideoWeek

JUNE 23, 2023

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. Percent of Agency Jobs by 2030 Between 2022 and 2030, 7.5 “Advertisers prioritise cost over value, sometimes to their own detriment,” said the report.

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Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit. Work on the body copy.

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VideoWeek

JULY 22, 2022

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity.

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Martech

APRIL 1, 2024

Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision.

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