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Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.
Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. US Court Overturns FCC Rules Requiring Broadcasters to Identify Sponsors.
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