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Privacy plus personalization: The new frontier of digital advertising

Martech

The advertiser benefits from a higher match rate and faster data load time than cookie-synching. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms. .”

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