Martech Series

FEBRUARY 24, 2023

The surging digital shelf market is expected to grow at a compound annual growth rate (CAGR) of 18%+ between 2022 and 2030. And these systems also help teams catch potential legal or compliance issues, improve communication, maximize output and communicate more effectively between teams. Why such strong growth?

SEO 91

SEO Retail Communications Conversion 91

Basis

APRIL 20, 2023

The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030. While the Federal Communications Commission does not allow cannabis advertisements to be aired on linear TV or radio, advertisers can run their ads via connected TV or digital audio.

Advertising 78

Advertising Native Advertising SEO Communications 78

Martech

APRIL 18, 2024

Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.

Marketing 110

Marketing Viewability Finance Media 110

Martech Series

AUGUST 29, 2022

The potential metaverse market opportunity is projected to reach a whopping $13 trillion by 2030. Anastasia Drinevskaya (CEO and Creative Director of Cointelegraph Communications). Many leading brands have already started exploring the metaverse and a significant number of them have completely shifted their focus towards Web 3.0

Fashion 75

Fashion Communications MarTech Marketing 75

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. Here's the list of some of the trends in AI marketing that will be impacted in the coming years: Automated Digital Communication. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech

MARCH 27, 2024

This alignment can lead to improved communication and a more streamlined sales process. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Marketing 110

Marketing Conversion Rate Audience MarTech 110

Basis

MAY 31, 2024

In kind, businesses are increasingly seeking leaders with social skills like empathy, self-awareness, effective listening and communication, and the ability to work with many different kinds of people. Similarly, the demand for social and emotional skills in the US workforce is forecast to increase by 26% between 2016 and 2030.

Marketing 100

Marketing Communications MarTech Audience 100

Martech Series

AUGUST 25, 2022

From writing letters to pen pals who lived a continent away in the 1980’s, to the introduction of dial-up internet and basic one-dimensional websites in the 1990’s, we have always sought and embraced new ways to communicate with one another. Suddenly, the internet offered a quick way of two-way communication, and humans were hugely onboard.

Media 75

Media Communications Fashion Food 75

Martech Series

NOVEMBER 13, 2022

Targeting an untapped market opportunity projected to exceed $160M in 2023 and reach $4 billion by 2030, BylineBuddy has planted its flag in the sand with the goal of defining and dominating the exciting new category of programmatic contributor bylines.

Healthcare 78

Healthcare MarTech Education Communications 78

Martech Series

JANUARY 19, 2023

A new report from consulting firm McKinsey Global Institute shows that by 2030, 30% of all jobs, including professional services such as law and medicine (and yes, even data science) will be replaced by automation. According to McKinsey, companies need to adapt to a future where people don’t have to do what machines can do better.

Conversion 81

Conversion MarTech Communications Marketing 81

Martech

MARCH 15, 2023

Sales : Sales teams, particularly in B2B, use CJO tech to connect with prospects across a multifaceted buying journey, coordinate messaging with marketing teams, optimize the sales approach, and keep messaging and communication consistent across channels and interactions. What’s next for CJO?

Marketing 101

Marketing Communications Shipping MarTech 101

Basis

OCTOBER 24, 2024

billion by 2030, outpacing previous forecasts and showing a predicted compound annual growth rate (CAGR) of 12.1% from 2024 to 2030. While the Federal Communications Commission does not allow cannabis advertisements to be aired on linear TV or radio, advertisers can run their ads via connected TV or digital audio.

Advertising 78

Advertising Brand Awareness Marketing Ad network 78

Martech

SEPTEMBER 26, 2022

billion by 2030. Look for significant expansion across both wired and wireless networks and other communication technologies, including near-field communication solutions and low-power wide-area networks, to name just a few. Just how big is the market size of the fintech industry? It was valued at $110.57 AI in fintech market.

Marketing 112

Marketing Affiliates Finance Education 112

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication. Product recommendations. Content creation. Email personalization. E-commerce transactions.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication. Product recommendations. Content creation. Email personalization. E-commerce transactions.

Marketing 111

Marketing SEO Machine Learning Banner 111

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Content is getting shorter and snappier – more focused on maximizing audience engagement than communicating long-winded brand messages that dont get watched or read.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Content is getting shorter and snappier – more focused on maximizing audience engagement than communicating long-winded brand messages that dont get watched or read.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Content is getting shorter and snappier – more focused on maximizing audience engagement than communicating long-winded brand messages that dont get watched or read.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Single Grain

MAY 24, 2023

Billion USD by 2030 ( Statista ) The global mobile marketing industry is expected to skyrocket to a staggering $57.85 dollars by 2030. This underscores the importance of optimizing mobile platforms to facilitate easy and convenient transactions for customers. 16) Global Mobile Marketing Market Estimated to Reach $57.85 billion U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

VideoWeek

JUNE 7, 2023

And one really interesting thing about CTV is that you have two-way communication, so you can introduce interactivity into ads. I think the decade from 2020-2030 will be the decade for CTV. You can conduct a poll, run a quiz, include a QR code, or even play a game during the ad. So we enable that interactivity. Is there inertia?

Advertising 52

Advertising Retargeting Ad Tech Agency 52

Digiday

JANUARY 15, 2023

By 2030, McCrindle expects this generation to make up 11% of the workforce, which will likely consist of jobs like drone pilots, user experience managers and blockchain developers. Gen Alpha includes children born between 2010 and 2024, with about 2.7 million Gen Alpha members currently born each week, according to McCrindle Research.

Agency 69

Agency Media Conversion Marketing 69

Single Grain

FEBRUARY 23, 2022

billion by 2030. Crypto marketing agencies offer intelligent and aggressive marketing campaigns with clear communication and use crypto influencers to help promote your project to get the attention it deserves. Here are the red flags to look for before you choose a cryptocurrency marketing agency to work with: 1) Lack of Communication.

Agency 52

Agency Marketing SEO Communications 52

Clearcode

SEPTEMBER 7, 2022

Greenwashing can be limited by incorporating the standards set out in the International Chamber of Commerce (ICC) Framework for Responsible Environmental Marketing Communications. Ad Net Zero is calling on the AdTech industry to reduce the carbon output to real net zero by the end of 2030. O’Kelly said in the post.

Advertising 52

Advertising Viewability Impressions Ad Server 52

OpenX

JUNE 29, 2022

Advertising and communication around these issues play a major role in educating consumers about their opportunities to spend with sustainable companies. His hope is that, with deep collaboration, “by 2030, every ad will be a green ad.” . Marketing can turn into an active impact, “ said Sophie Kelly, Senior Vice President at Diageo.

Advertising 52

Advertising Education Food A/B Testing 52

AdvertiseMint

NOVEMBER 21, 2023

trillion annually by 2030. As a result of that, brands should: Clearly communicate when and how AI is used in campaigns. Build chatbots that understand natural language to help customers. A PwC research suggests AI’s total contribution to the world economy could reach $15.7 Transparency builds trust.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

VideoWeek

JULY 22, 2022

A US Court has overturned rules implemented by the Federal Communications Commission (FCC) that would force broadcasters to disclose sponsorship from foreign governments. WPP’s media arm GroupM this week introduced a new global framework for reducing ad-based carbon emissions to zero by 2030.

Clickbait 52

Clickbait Agency Ad Exchange Media 52

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130

Digiday

NOVEMBER 29, 2022

For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. In one example, cosmetics company Aveda earned a nomination in the Sustainability category.

Fashion 76

Fashion Machine Learning Education Manufacturing 76

Martech

JULY 13, 2022

Technology, as is often the case, is helping companies meet customer expectations around customer service and success, bridging communications across multiple channels and devices, and setting customers up for better buying experiences. long wait times, inconsistent communication) that might cause customer dissatisfaction and/or churn.

Marketing 107

Marketing Communications Retail Conversion 107

VideoWeek

MARCH 7, 2025

billion by 2030, with the market averaging five percent growth year-on-year. Ofcom Calls on Online Services to Submit Illegal Harms Risk Assessments Ofcom, the UK communications regulator, has launched an enforcement programme to assess industry compliance with the Online Safety Act.

Media 52

Media Ad Tech Agency Non-Profit 52

VideoWeek

JULY 29, 2022

Communicating and promoting job vacancies fairly. Ad Net Zero, an industry initiative to reach net zero emissions from ad operations by 2030, has announced it will hold its second global summit on November 9th & 10th this year. Ensuring recruitment processes are accessible for over 50s. Ad Net Zero Announces Second Global Summit.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

DECEMBER 20, 2024

ITV and BBC to Share World Cup Rights ITV and BBC Sport this week struck an agreement for shared live coverage of the FIFA World Cup in 2026 and 2030.The ” Netflix objected to the decision, and said it hassince updated its privacy statement. The UK broadcasters will split the matches equally, and share the final for both tournaments.

Marketing 52

Marketing Ad Tech Media Agency 52