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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Omilia’s Pathfinder is designed to reduce conversational AI deployment times. It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts.

MarTech 110
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Marketing 124
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6 Ways to Elevate E-Commerce Content and Experience Management to Optimize Your Digital Presence

Martech Series

The surging digital shelf market is expected to grow at a compound annual growth rate (CAGR) of 18%+ between 2022 and 2030. And these systems also help teams catch potential legal or compliance issues, improve communication, maximize output and communicate more effectively between teams. Why such strong growth?

SEO 91
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What is AI in Marketing: Growing Trends in Coming Years

Ad Rants

billion by 2030. Here's the list of some of the trends in AI marketing that will be impacted in the coming years: Automated Digital Communication. Some of the tools that are currently being used for customer engagements are Drift and Conversica, for AI assistance for authentic conversions. Voice & Visual Search.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. “How?

Marketing 110
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

Marketing 110
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OpenAI Has Released Its Latest and Most Powerful AI Chatbot

Martech Series

A new report from consulting firm McKinsey Global Institute shows that by 2030, 30% of all jobs, including professional services such as law and medicine (and yes, even data science) will be replaced by automation. According to McKinsey, companies need to adapt to a future where people don’t have to do what machines can do better.