Martech

JULY 18, 2024

Reality bites the dust: Some 80% say that by 2030 (six years from now!) It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. And 68% believe they’ll be able to include “AI characters based on their friends.”

MarTech 111

MarTech Machine Learning Conversion Rate Conversion 111

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. This safe space builds a sense of community and supports the necessary shift in culture to drive adoption.

Marketing 119

Marketing Non-Profit Machine Learning MarTech 119

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Marketing 125

Marketing Machine Learning Audience Communications 125

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication. Product recommendations. Content creation. Email personalization. E-commerce transactions.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication. Product recommendations. Content creation. Email personalization. E-commerce transactions.

Marketing 111

Marketing SEO Machine Learning Banner 111