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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) AdLLM Spark is designed to generate high-conversion-rate advertising texts for all major advertising platforms by using real-life ad data. And 68% believe they’ll be able to include “AI characters based on their friends.”

MarTech 110
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Marketing 110
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2024 B2B trends: 6 key areas for marketing success

Martech

If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates. A +48% boost in opportunity rate qualification. A -23% reduction in cost per qualified opportunity.

Marketing 111
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Breaking through the noise getting harder? Here’s one marketing channel that’s getting more effective

Chief Martech

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

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Global Opportunities for Manga and Content Publishers: Q&A with Mintegral

Digital Turbine

YoY until 2030, mostly through digital sales, a stunning number in this climate. Manga apps naturally possess a higher user conversion rate than other app categories, lending themselves well to commercialization through advertising. How has the manga and content industry evolved over the years?

Banner 94
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 108
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 111