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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. The post AI-powered martech news and releases: July 18 appeared first on MarTech.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. appeared first on MarTech. In your inbox.

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2024 B2B trends: 6 key areas for marketing success

Martech

If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates. A +48% boost in opportunity rate qualification. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech.

Marketing 111
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Breaking through the noise getting harder? Here’s one marketing channel that’s getting more effective

Chief Martech

I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. The space around 2nd-party data martech is evolving rapidly, and given the statistics in this report, the opportunities for leveraging it effectively are quite promising. So, yes, I’m biased.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

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