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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. Omilia’s Pathfinder is designed to reduce conversational AI deployment times.

MarTech 111
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Every second of friction costs conversions. Reduce form fields.

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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Authenticx Expands Automation Capabilities with New Autoscoring Tool appeared first on MarTech Series.

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Zoovu Appoints James Novak as CEO

Martech Series

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. “I Zoovu’s Discovery Platform combines a semantic data solution that organizes, structures and enriches businesses’ incomplete and disparate product data, and leading-edge AI engagement experiences including conversation assistants, configuration and search.

MarTech 89
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3 points to consider before implementing a CDP

Martech

through 2030. I have heard too many conversations where clients’ “little voices” told them jumping into a complex technical deployment was not the right thing to do at that moment, but they did it anyway. Get MarTech! The post 3 points to consider before implementing a CDP appeared first on MarTech. In your inbox.

MarTech 106
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The post Marketing to the 50+ crowd: A booming opportunity appeared first on MarTech. This is especially true in large urban centers.

Marketing 125
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies 119