Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Retarget website visitors who viewed a product but didnt buy.

Conversion 82

Conversion Retargeting Audience Click Through Rate 82

Basis

APRIL 25, 2024

Contextual advertising spend is expected to double from 2023 to 2030, and as of late 2023, almost 94% of marketers were either already using the tactic or had plans to begin using it within the next 12 months. Contextual Advertising for Privacy-First Targeting Signal loss is also driving a huge resurgence in contextual targeting.

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. trillion by 2030. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Native ads usually record conversions only after the click, meaning they are easier to measure. Works best for Retargeting campaigns and promoting those products that require engaging visual introduction.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

JUNE 7, 2023

And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV. How does targeting and retargeting work, in terms of data and identifiers you’re using? But it’s not a hard sell, when you have these conversations, it makes sense for advertisers. So we enable that interactivity.

Advertising 52

Advertising Retargeting Ad Tech Agency 52

Single Grain

AUGUST 3, 2023

These social media channels offer limitless opportunities to create eye-catching ads to increase conversions. However, advertisers should create these video ad formats: Rewarded Outstream CTV Bumper pre-rolls Facebook and Instagram Why do these ad formats generate the most conversions? billion by 2030.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52