Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Percent of Agency Jobs by 2030 Between 2022 and 2030, 7.5 Forrester Predicts AI Will Replace 7.5

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

JUNE 24, 2022

Ad Net Zero, a UK industry initiative whereby members pledge to reduce their carbon emissions to net zero by 2030, this week announced it is expanding internationally to major markets. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek. The Week For Agencies. Ad Net Zero Expands Internationally. This Week on VideoWeek.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JANUARY 15, 2023

By 2030, McCrindle expects this generation to make up 11% of the workforce, which will likely consist of jobs like drone pilots, user experience managers and blockchain developers. Gen Alpha includes children born between 2010 and 2024, with about 2.7 million Gen Alpha members currently born each week, according to McCrindle Research.

Agency 69

Agency Media Conversion Marketing 69

Single Grain

AUGUST 3, 2023

billion by 2030. Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. It came in response to privacy laws such as GDPR and California’s CCPA, which impact how businesses can use and collect data from third-party cookies. How is this affecting the marketing industry?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

FEBRUARY 2, 2024

The Week in TV Channel 4 Lays Off Over 200 Staff as it Accelerates Digital Transition Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

AUGUST 19, 2022

Sky Zero aims for net zero carbon by 2030 and to inspire other companies along the way. As the market contends with the upcoming demise of third-party cookies, Crimtan is already driving new partnerships and collaborations to be well-prepared for the change and to continue to deliver for their customers,” said Purser.

Media 52

Media Ad Tech Agency eCommerce 52

Martech

APRIL 1, 2024

The advertiser benefits from a higher match rate and faster data load time than cookie-synching. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130

VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. The Signal IQ tool measures the impact of alternative IDs on campaign performance within Amazon’s marketplace. and Yahoo’s ConnectID.

Media 52

Media Retail Ad Server Ad Inventory 52

Basis

MARCH 27, 2025

Brand trust from Gen Z, a demographic that makes up about 20% of the US population and is projected to account for $12T in spending power by 2030, is particularly difficult to come by. In 2024, 71% of global consumers agreed with the statement, I trust companies less than I did a year ago.

Cookies 67

Cookies Media Advertising Audience 67

VideoWeek

MARCH 7, 2025

billion by 2030, with the market averaging five percent growth year-on-year. The trade group’s new ‘Futurescape’ report forecasts that total digital ad spend in the UK will reach 43.1 billion over the same time frame, representing 34 percent of all digital ad spend. .

Media 52

Media Ad Tech Agency Non-Profit 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The Industry Reacts to Google’s Crumbling Cookie Timeline, read on VideoWeek. The Week in Tech. Ad of the Week.

Ad Tech 52

Ad Tech Agency Media Cookies 52