Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Projections show that digital marketing in the U.S.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. billion by 2030. . ● billion by 2030. Federal NIST Privacy Framework 1.0

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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Single Grain

AUGUST 3, 2023

billion by 2030. In response, countries globally have created privacy laws, such as Europe’s GDPR. Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. More advertisers are generating results from contextual targeting, and this strategy will be worth $562.1

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