VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. What are the challenges publishers face when it comes to Googles U-turn on cookies? From a commercial and planning point of view, the demand is there.

Education 59

Education Cookies Ad Tech Advertising 59

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Single Grain

AUGUST 3, 2023

This way, you can use programmatic ad spend to stay on budget while making your ROI. billion by 2030. Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. Creating a display ad budget is essential for all businesses, especially SMBs.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52